Victor Okoli

(a) Growth · Content

First Principles Oriented Marketer for your GTM.

5+ years across SEO / GEO / AEO, demand generation, and content marketing in LegalTech, Fintech, and AI SaaS.

$700K
Pipeline influenced
135%
Awareness lift
350%
Engagement gain
Victor Okoli, Growth, Product, and Content Marketing Specialist
Victor Okoli — Lead
Selected clientsLegal Nodes/ToNote/Aveslair/Spurt/Fireflies.ai/CoinTracker/Legal Nodes/ToNote/Aveslair/Spurt/Fireflies.ai/CoinTracker/Legal Nodes/ToNote/Aveslair/Spurt/Fireflies.ai/CoinTracker/Legal Nodes/ToNote/Aveslair/Spurt/Fireflies.ai/CoinTracker/Legal Nodes/ToNote/Aveslair/Spurt/Fireflies.ai/CoinTracker/

(b) Impact snapshots

Selected content marketing work

SNAPSHOT 01$700K

Legal Nodes

SEO & AEO Strategy Engine

Strategy & Execution Lead

Built AEO/GEO workflow monitoring brand citations across ChatGPT, Perplexity, and Claude. Generated $700K in marketing-influenced pipeline and 45% cumulative quarterly brand awareness growth.

AEO Playbook→
SNAPSHOT 02135%

ToNote

B2B Thought Leadership & LinkedIn Growth

Digital Growth & Content Lead

Scaled brand awareness by 135% and increased MoM MRR by 56% through cornerstone guides, eBooks, and conversion-focused content.

SNAPSHOT 03Year-Round Efficiency

Legal Nodes

Content Calendar & Editorial Management

Content Marketing Manager

Owned the full-funnel content calendar for a 150+ legal-task platform: compliance articles on the EU AI Act, DORA and MiCA, customer case studies, conversion landing pages, assessment quizzes, and expert webinars.

(c) Deep dives

Thoughts on the Work

ARTICLE 01

Questions to Ask When Managing Content Marketing

Content Marketing→

VIDEO 02

AI & Critical Thinking in Marketing

AI · Critical Thinking · Marketing→

VIDEO 03

Conversion & Marketing Optimization

Conversion · Marketing · Optimization→

Follow the thinking

Follow on LinkedIn

(d) Recommendations

Vote of Confidence

Representative testimonial placeholders

“
Victor turned our messy organic search into a predictable pipeline engine. The AEO work paid for itself in a quarter.
Head of Growth — Legal Nodes
“
The sharpest marketer on our team. He speaks both product and customer, and moves with unusual speed.
CEO — ToNote
“
Rare blend of strategy and hands-on execution. Our launch cycle was faster and far clearer as a result.
VP Marketing — Fireflies.ai
“
If you need a marketer who treats first principles as a habit and outcomes as a metric, hire Victor before your competitor does.
Founder — AI SaaS Startup