(a) Growth · Content
5+ years across SEO / GEO / AEO, demand generation, and content marketing in LegalTech, Fintech, and AI SaaS.
(b) Pre-GTM consulting
Let's root your growth in facts, context, and real data. I can help you understand your buyers, pick the right channels, find your voice, and set up the tools to measure it.
(b) Impact snapshots
Strategy & Execution Lead
We were already getting leads from AI search without optimising for it, so I built a workflow to track where ChatGPT, Perplexity, and Claude cited us. Result: $700K in marketing-influenced pipeline and 45% cumulative quarterly brand awareness growth.
Digital Growth & Content Lead
People were searching for legal processes and finding jargon. I rewrote the answers in plain language through guides, eBooks, and LinkedIn. Brand awareness grew 135% and MRR grew 56% month over month.
Content Marketing Manager
I ran the full-funnel content calendar for a platform covering 150+ legal tasks: compliance articles on the EU AI Act, DORA and MiCA, customer case studies, landing pages, quizzes, and webinars with practising lawyers.
(c) Deep dives
ARTICLE 01
Content Marketing→
VIDEO 02
AI · Critical Thinking · Marketing→
VIDEO 03
Conversion · Marketing · Optimization→
More of how I think
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(d) Recommendations
In their words
Victor turned our volatile organic search into a predictable pipeline engine. A solid add to our team.
The sharpest marketer on our team. He speaks both product and customer, and moves with unusual speed.
Brought in record traction for the business with his SEO and LinkedIn strategy. A solid hire
If you need a marketer who treats first principles as a habit and outcomes as a metric, hire Victor before your competitor does.
(e) Fit check
Paste the job description. You'll get an honest read against my actual track record, including where I'd have to ramp up.
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